The Revenue Factory
The Starting point for startups and growth companies towards a scalable revenue model
THE BOARD - FOUNDERS - INVESTORS
THE REVENUE FACTORY
The Starting Point Towards a Scalable Revenue Model
THE BOARD - FOUNDERS - INVESTORS
What?
The Revenue Factory is a quality-assured method that helps founders, boards, and key stakeholders build a scalable revenue engine. Through a shared view of the current state, clear priorities, and follow-up across six critical areas, we create the structure needed for sustainable growth.
How?
The Revenue Factory is built in four stages, based on our data-driven SRGS Index. Boards and owners track progress through an insights portal — with full transparency around current state, improvements, and prioritized actions.
The result: Better decisions, safer investments, and reduced risk on the growth journey.
What is the Sales Readiness Growth Score Index?
SRGS Index is a data-driven metric that measures how ready your company is for scalable growth. 
How does it work in practice?
By analyzing six key areas, the company’s sales and growth maturity is mapped out. Founders, board members, and other key stakeholders respond to structured questions using a quality-assured and weighted method. This is done through the company’s insight panel — either in a facilitated dialogue or online.
The responses generate an SRGS Index Report – encrypted, confidential, and accessible via the company’s own insight panel. The current state is presented in a joint workshop where we align on priorities and define a concrete action plan.
The result: A shared, fact-based view of the company’s current position that creates alignment, focus, and momentum. Execution is then followed up according to a clear timeline.
A shared Roadmap
All information is gathered in the company’s insight panel — accessible to the management team, board, and owners. It provides a clear, shared roadmap that brings overview, direction, and structure. Suddenly, a complex area becomes manageable.
The panel visualizes status, progress, and priorities — making continuous improvement easier, faster, and more strategic.
Report & Insight Panel per Key Area
Struggling with Revenue Growth?
You're not alone. 9 out of 10 young companies struggle with their revenue model — and many never achieve scalable growth. Without structure, alignment, and follow-up, the risk of stalled growth or failure increases.
THE REVENUE FACTORY changes that.
We provide a methodical model for building a durable revenue engine, fully integrated into the work of the board and management.
The result? Greater predictability, stronger growth, and higher valuation.
Timely & Wise Decision
Investing in THE REVENUE FACTORY is like hiring a senior business developer or strategic revenue resource — but without the high cost, long onboarding, or risk of it not taking off. You get a scalable solution that combines internal alignment and insight with external expertise. We work closely with both management and the board, driving growth where it matters most. Low investment. High value. Measurable impact.
We offer three levels of engagement — tailored to your company’s stage and ambition:
Manager of Start Up
For early-stage companies that need structure, focus, and a clear path to their first recurring revenues.
Director of Growth.
For companies with initial sales traction that need to accelerate, streamline the process, and build for predictable growth.
Vice President of Take Off
For companies preparing to scale, raise capital, or enter new markets — and need a revenue engine built for the next level
Why?
For Founders
As a founder, there’s nothing more powerful than seeing customers use what you’ve built — and wanting more. With THE REVENUE FACTORY, you get a structured process to ensure exactly that: your business idea not only survives, but grows as fast as possible.
For Board Members
When the board and management see the same picture, governance becomes powerful. The Revenue Factory creates a shared view of the current state and provides data-driven insights that reduce uncertainty, save time, and increase control in board-level decision- making.
For Investors
The Revenue Factory delivers data-driven insights into one of the most critical — and often most unclear — areas: the revenue model. With a structured process for scalability, it increases transparency and confidence at every stage.
For Customers
A well-functioning Revenue Factory means your customer offering is clear, relevant, and exceeds expectations. It builds trust and creates satisfied customers —
who come back for more.
.
4 Clear Steps
Systematic process - No Complications
Current State
We conduct a structured current-state analysis together with key stakeholders and the board. The result is a data-driven SRGS Index — the company’s starting point for scalable growth. All data is handled confidentially, securely, and with encryption.
Coordination
During a half-day workshop, the SRGS results are presented. Together, we identify the most important areas for improvement and compile them into a concrete action plan — available in your report and insight panel.
Execution & Action
The action plan is put into motion. Responsibility is assigned to internal or external resources with a clear mandate to drive progress. You track advancements toward the SRGS Index within an agreed-upon timeframe.
Follow - up
The results are followed up periodically (annually, semi-annually, or quarterly) after actions have been implemented. A new SRGS Index is generated and compared to the previous one — all available in your insight panel to support continuous improvement and learning.
Johan Hesslind, grundare
Johan har en lång internationell erfarenhet av försäljning, marknadsföring och affärsutveckling i en rad globala organisationer både i USA och Europa. Företag som Fortinet (Cyber Security), Extreme Networks (Nätverkslösningar), Ericsson Hewlett-Packard (Programvara för telekombranschen). Johan är även entreprenör i en rad egna bolag och är engagerad som interims coach och VD för startup företag senast inom AI programvara för smarta industrilösningar inom edge computing samt dataspelsbranschen. Johans bakgrund inom idrott på hög nivå har gett erfarenheten att det inte finns några genvägar när det gäller att bygga värde och hållbara affärsresultat. Struktur och konsekvens med små steg som ger stora resultat är en vinnande strategi.